I'm Lydia, a Lead Product Designer with 10+ years of industry experience. My qualifications include a Bachelor of Design Computing (Dean's List for Academic Excellence).
My contribution spans across all phases of the human-centred design process, from gathering and understanding user requirements, conducting user research, generating and testing user-centric design solutions and working with high performing teams to deliver world-class solutions.
I have a thorough understanding of UX and UI design methodologies and tools including Askable, UserZoom, Qualtrics, Optimal Workshop, Figma, Adobe CC and Protopie.
David Webb, Product Manager, Transport for NSW
"Lydia has an impressive, broad UX & UI toolkit and can tackle any design challenge thrown her way. She was instrumental in leading customer research at Transport for NSW, always putting the customer first, asking the right questions and diving deep to ensure we truly understand customer’s needs and pain points.
Not content with the status quo or doing things manually, Lydia introduced a world class design system and took her colleagues and stakeholders on the journey with her (whilst managing to continue to deliver BAU). The outcome speaks for itself. In a single day she was able to quickly mock up high fidelity prototypes for a range of concepts that could be put in front of customers to obtain feedback quickly.
If you’re looking for an all-round design superstar who gets results and is great to work with look no further."